ABOUT LOU PARIS
Lou is recognized for its edgy spirit and expertise, making Lou an icon in French lingerie. A chance encounter on the Orient Express resulted in laughter, love and Lou Paris, the now iconic French lingerie label. In 1946, Lou Paris founder Andre Faller met his future wife Lucienne - "Lou," for short - while riding the European luxury train.

Lou Desinvolte Collection
With its casual (desinvolte) lingerie collection the Lou brand blends masculine-feminine codes with cuts and details reminiscent of men's jackets. Graphic embroidery and ultra flat is associated with a velvety microfiber, pledge of softness and comfort in everyday life. This original line comes in three shapes of bras and three forms of briefs. Dare to shine with an unexpected geometric embroidery that gives an original touch to Lou's offhandness.

LOU Desinvolte Molded Contour Coque Bra

A chic and sophisticated new look is just within your reach! The gorgeous Desinvolte range, by LOU offers a comfortable fit, paired with on-trend design and modern cuts. This bra is underwired to offer excellent support and uplift, while the molded contour gives a perfect round curve.

Désinvolte coque bra by Lou brand.

We love: The perfect round curve.
The coque bra Désinvolte is made with molded cups, contouring and lifting the breast without enlarging it, providing a perfect curve.
The sleek cups of coque bra Désinvolte offer complete invisibility under clothing.
A crossover jacket fold at the bottom of the cleavage gives an original accent.
Dare to shine with Désinvolte by Lou, an original collection carrying a freedom touch.This bra fastens at the back with a traditional hook and eye closure and features adjustable straps for a unique fit.

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